What is Email Marketing?
From Newsletters to Drip Campaigns
To express in simple terms, email marketing acts as direct mail on the online space. A person's email id acts as an address where promotional messages are sent. Email Marketing is a classic replacement of direct mail, which is cost effective, highly responsive and provides easy communication by using the latest technology. Email marketing is used for the purpose of newsletter, infomercial messages and for CRM (customer relationship management) purposes.
What is Pay-Per-Click Marketing?
(only the most effective way for a new company to get ranked)
Pay Per Click Marketing has 2 aspects. One is based on search engine (Google, Yahoo, Bing, etc) where our ads are displayed (usually on the right side) based on the keyword entered by the user.
It also involves ads shown on the network sites or partner sites which use google adsense, an example of this will be ads seen on gmail.com, myspace.com, orkut.com, etc.
A business owner pays for clicks received on the ad and not on the impression, which makes this model highly targeted and result oriented.
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